Compare Okinawa and Tokyo through original land-price, tourism, accommodation and census data. Every comparison needs matching geography, periods, units and methods. Use long-run evidence to decide what to investigate next at property level, rather than treating market averages as a forecast.
The 1995–2025 official land-price series shows different paths by prefecture and use. Average price levels and average annual changes at continuing survey sites are different measures.
Okinawa’s visitor arrivals grew over the long run but not every year. The 1995–2024 calendar-year series makes both growth and major demand reductions visible.
The Japan Tourism Agency’s common guest-night measure allows comparison. Final 2024 and 2025 figures show total nights falling in Tokyo and rising in Okinawa; these are prefectural patterns, not property performance.
Visitor numbers, room occupancy, revenue and profit measure different things. Demand growth alone cannot establish a property’s financial outcome without supply and operating costs.
Population and household counts tell different stories. Between the 1990 and 2020 censuses, households grew faster than population in both prefectures; population alone misses changes in housing use.
Record what a number measures, its geography and period, and its relevance to the property. An explicit unresolved column prevents assumptions becoming apparent facts.
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