KODACHI / LAND, LIFE & EVIDENCE
Accommodation demand in Okinawa and Tokyo: total and foreign guest nights
The Japan Tourism Agency’s common guest-night measure allows comparison. Final 2024 and 2025 figures show total nights falling in Tokyo and rising in Okinawa; these are prefectural patterns, not property performance.
A framework for the decision
- 01Guest-night volume
- 02Visitor composition
- 03Reception capability
Editorial diagram. Confirm the sequence and responsibilities for the individual project.
01 / INSIGHT
Separate total volume and foreign guests
In 2025 Tokyo recorded 107,900,610 guest nights and Okinawa 33,862,060. Foreign guest nights were 60,115,730 and 9,211,700. Different visitor composition can inform language support, distribution and services, without becoming a target automatically.
EVIDENCE / 18
Compare the evidence
Annual final 2024 and 2025 figures, whole prefectures. Guest nights differ from persons; foreign nights are included in totals. See the methodology change from 2026 in the text.
Charts and tables can be scrolled horizontally.
Guest nights
Foreign guest nights
View the data table
| Year | Okinawa / Guest nights | Tokyo / Guest nights | Okinawa / Foreign guest nights | Tokyo / Foreign guest nights |
|---|---|---|---|---|
| 2024 | 31,275,600 | 110,347,320 | 6,938,830 | 56,803,870 |
| 2025 | 33,862,060 | 107,900,610 | 9,211,700 | 60,115,730 |
Chart compiled from the cited original tables. Values are available below and in the CSV.
02 / INSIGHT
Compare the two final years
The 2024 totals were 110,347,320 in Tokyo and 31,275,600 in Okinawa. Published 2025 total changes were −2.2% and +8.3%; foreign nights grew 5.8% and 32.8%. The foreign segment’s growth is not the total market’s growth.
03 / INSIGHT
Keep scope and methodology visible
We use corrected annual final figures, not preliminary releases. Tokyo includes more than the 23 wards. From January 2026, survey stratification changed from employee numbers to room numbers; check this before extending the series.
Before the consultation
| Item | What to establish |
|---|---|
| Unit | One guest staying two nights contributes two guest nights. |
| Area | Accommodation located across each whole prefecture. |
| Scope | Read survey coverage; do not label it a total of every private rental. |
Sources and authorities
Original publications are in Japanese. Confirm property-specific conditions with the responsible authority.
Continue your research
Thirty years of Okinawa visitor arrivals: growth, shocks and recovery
Okinawa’s visitor arrivals grew over the long run but not every year. The 1995–2024 calendar-year series makes both growth and major demand reductions visible.
19 / GUIDEVisitor growth is not accommodation profit: supply, occupancy and costs
Visitor numbers, room occupancy, revenue and profit measure different things. Demand growth alone cannot establish a property’s financial outcome without supply and operating costs.
20 / GUIDEPopulation and households in Okinawa and Tokyo: reading beyond averages
Population and household counts tell different stories. Between the 1990 and 2020 censuses, households grew faster than population in both prefectures; population alone misses changes in housing use.